Zomato Digital Transformation Case Study

Zomato, an Indian food delivery, and restaurant discovery platform have undergone a significant digital transformation in recent years. This has included the adoption of new technologies and the implementation of digital strategies to improve the customer experience and streamline operations.

Some examples of this transformation include:

1. The launch of a mobile app and website, allows customers to easily browse menus, place orders, and track deliveries.

2. The implementation of AI and machine learning technologies, enable Zomato to personalize recommendations and improve the search experience for customers.

3. The use of data analytics to track customer behaviour, which helps Zomato understand customer preferences and improve its offerings.

4. The implementation of a subscription-based service called Zomato Gold, which offers customers discounts and free food at partner restaurants.
The launch of Zomato's own fleet of delivery vehicles and the acquisition of smaller delivery companies to improve delivery efficiency and customer experience.

Overall, Zomato's digital transformation has enabled the company to improve its customer experience, streamline its operations, and expand its presence in the food delivery market.