Welcome to the Digital Era

As we all know we are living in a Digital Era. Almost everything around us is digitally connected. For example, QR code. Almost everyone uses QR Code for financial transactions in there day to day life.

If you see any business that is not on the internet it's like they are missing out on the digital world. No business can grow immensely without creating its digital presence.

What is Digital Transformation?

Digital transformation is the process of using digital technologies to transform existing traditional and non-digital business processes and services, or creating new ones, to meet with the evolving market and customer expectations, thus completely altering the way businesses are managed and operated, and how value is delivered to customers.

To help you stay ahead of the game, we've compiled some of the most valuable insights from today's leading digital businesses. 
Some of Indian Startups bloom after Digital Transformation :
1. Lenskart

Have you ever thought that you don't need to go to the shop for getting your eye number checked ??? It was like impossible before the entry of lenskart in the market.

Lenskart is one of the leading e-commerce portals for eyewear in India, UAE, USA, and other international markets. With an ever-growing number of offline retail stores and cutting-edge technology to improve the online purchase experience, Lenskart has revolutionized the eyewear industry with its omnichannel approach.

In the new platform built by Lenskart, ImageKit is used to handle the complete product catalog, image optimization, and transformation process. This has allowed Lenskart to focus on building its core e-commerce platform while leaving the visuals in the hands of a dedicated media processing tool like ImageKit.

2. Byju's

Byju's have changed the traditional way of teaching. Now with byju's students can learn from great teacher's without having any location barrier. 

BYJU’S has made a big impact on the online learning world since its launch in 2015. The India-based mobile learning app, created by Byju Raveendran—a teacher by choice and entrepreneur by chance—is now used by more than 15 million students and has 900,000 paying subscribers. BYJU’S The Learning App helps teach children to absorb the culture of learning on their own rather than being spoon-fed, and is reinventing how students learn in the age of mobile devices. The BYJU’S approach combines world-class teachers, proven pedagogical methods, innovative technology, and data science to deliver personalized learning, feedback, and assessment for students.

3. Nykaa

If you love to do makeup or know someone who loves makeup, you would have heard about Nykaa.But have you ever wondered how Nykaa formed and how it works?

Nykaa have been in the limelight for the last few years and have a great future in the e-commerce and cosmetics industry.The brand follows an inventory-based model with warehouses in Mumbai, Pune, New Delhi, Kolkata, Haryana, and Bangalore. They claim to have more than 200,000 products across 2,000 brands. By creating there E-Commerce stores Nykaa has achieved immense success in no time.

4. Paytm

Imagine your life before this Paytm, Google pay & all. You have to go to mobile shop for mobile recharge, TV recharge as well as paying electricity bill, mobile bill everything. Now it Sounds very hectic but it was a reality before the invention of this amazing applications which changed the way monetary transactions happen.

Paytm has changed the way monetary transactions happens. Nowadays, everyone is using Paytm for there day to day payments. Paytm, a pioneer in digital financial services, is India’s largest digital payments, commerce, and financial services platform. Today, it, supports over 17 million merchants and is used by millions of individuals daily to pay for utilities, groceries, movie tickets, and more. 

5. Swiggy
A decade or so ago who would have known how online food ordering and delivery services will take the entire nation by storm.
The simple concept of delivering food has saved our time & made our life so easy.

One such food ordering and delivery app that has made a name for itself is Swiggy. The company was founded in the year 2014 and despite tough competition from arch-rival Zomato – the former has been successful in capitalizing the market in many regions and becoming the “largest online food ordering and delivery platform.”

Case studies of inspiring Digital Transformation:
1. Amazon
Overview of the digital transformation initiative

Amazon is the largest online store in the world based on sales and market value. This online business has changed how people all over the world do business.The first success for Amazon came along very quickly. It began as an online bookstore and kept adding to what it could do.

Amazon's online store has grown over the past few years in many parts of the world. Millions of products are now more accessible to customers worldwide to get. Even if you live in a remote part of the world, you can get packages quickly from Amazon. Part of the company's success comes from the fact that it ships fast and has fulfillment hubs.

2. Netflix
Overview of the digital transformation initiative

Like the video rental company Blockbuster, Netflix also had a pay-per-rental model, which included DVD sales and rent-by-mail services. However, Netflix anticipated a change in customer demand with rising digitalization and provided online entertainment, thereby wiping out Blockbuster – and the movie rental industry – entirely. 

3. McDonald's 
Overview of the digital transformation initiative

Recognized a massive shift in consumer behavior. For example, in 2015, McDonald’s began installing kiosks where customers can quickly customize their hamburgers. One of their more recent undertakings was for the 2015 Super Bowl football championship. McDonald’s used social media to give away products related to the commercials they aired throughout the game. It was important for McDonald’s to have the ability to respond immediately to consumers and actively monitor social media trends in real time. The effort was a success and drew over 1.2 million retweets including high-profile celebrities such as Taylor Swift.

4. Starbucks 

Overview of the digital transformation initiative
 
“Where others are attempting to build a mobile app, Starbucks has built an end-to-end consumer platform anchored around loyalty.” The company’s main innovation is their Mobile Order and Pay app. This is fundamentally a customer-first strategy, as it addresses the basic wants of the consumer: convenience, line avoidance, and so forth. Coupled with their extensive loyalty program, the app gives Starbucks the perfect venue to up-sell and market to consumers. Furthermore, the app funnels back massive amounts of user data to the company, allowing them to better understand their customers’ habits and desires.

5. HealthCare 
Healthcare companies are adopting digital technologies to improve every aspect of the healthcare experience. Hospitals are now using big data from patient databases and via partnerships with healthcare apps to predict, possibly prevent and manage illnesses. They are transforming from reactionary models to proactive models. Medical science is also harnessing the power of digital transformation to reduce costs of medical treatments.

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